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Video Marketing for Lead Generation UAEVideo is fast becoming one of the most effective ways to engage and market to online buyers.  I have already seen websites in the UAE make use of Videos to promote their service in a more interactive way than just text.

Recent studies show that online video grew 124% in 2009, having over 18.9 billion views. This massive growth is changing the way we think about doing business online and is opening up new opportunities that are helping business drive online lead generation.  Marketers and those familiar with the web see this huge opportunity and aren’t waiting to take advantage of it. From video in email to landing page conversion and lead generation, this free whitepaper will address the necessary steps to integrate video into your business’ online marketing strategy.  Download our free Online Video Marketing whitepaper to find out more.

Free Whitepaper: Blogging to Build a ReputationContrary to popular belief, a blog is not really about sharing with the world what you did for lunch.  Looking at our blog, you probably figured it’s about sharing knowledge, and experience.  By using a blog, you have the ability to post your thoughts and share what’s important to you, what you know, experiences you’ve had, lessons you learned etc. without having to be an HTML pro.  Whether you’re a self-employed entrepreneur looking to establish yourself as the “expert” in a particular niche, or you’re part of a large corporate team interested in enhancing the company’s image in the public eye, a blog can be one of the best platforms to share your thoughts and build your credibility and image online.  Read WSI’s free whitepaper: Blogging to Build a Reputation.

Over 60% of us prefer to do business with a local business in our own neighborhood, or town. This includes all kinds of  day to day businesses such as electronics shops, hair salons, lawyers, graphic designers, event management companies and so on and so forth. Each of these businesses has plenty of local competition. Furthermore, with the rise of Internet Marketing in the UAE (check our free online trends report for the middle-east), competition for placement on the search engines is increasing. How can you differentiate yourself and easily be found by those who are searching for your services?
Find out more about driving business with local search in this free whitepaper.

This Free whitepaper will help you understand how to increase your brand awareness and reputation online.
Traditional and Online PR can complement one another, although online methods can also be used on their own. With Internet users spending more time on the Internet than watching TV in the Arab World  (source: Abu Dhabi based The National Newspaper), it is very important to understand how you can use online Social Media to get the very best for your business and compete better.
We will go through a few social media methods that can help grow your online presence and can be used as a guideline and checklist for your own social media PR campaign.
Facebook is not for every business, and most companies use Facebook in different ways.   It is definitely becoming a powerful social media platform, gaining mass adoption worldwide.
However, as a business, you need to find out if your target market, or your clients are even on Facebook.  Whether you are B2B or B2C, Facebook can be a platform which you can leverage.  Here are some of the different reasons why most businesses should start to engage themselves on Facebook if they have not already.

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In Dubai or the UAE? Learn about Online Marketing, Social Media, Search Engine Optimization and More. If you have any comments, feel free to send them through, we love hearing your thoughts.