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	<title>Learn About Digital Marketing and the Internet &#124; WSI Dubai Abu Dhabi and UAE</title>
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	<description>Learn About Digital Marketing and the Internet &#124; WSI Dubai Abu Dhabi and UAE</description>
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	<managingEditor>support@leanwsiweb.com (Gaby Abi Aad)</managingEditor>
	<webMaster>support@leanwsiweb.com (Gaby Abi Aad)</webMaster>
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		<title>Learn About Digital Marketing and the Internet | WSI Dubai Abu Dhabi and UAE</title>
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	<itunes:summary>Internet Marketing and Web Podcast by WSI UAE</itunes:summary>
	<itunes:keywords>Internet, Marketing, Web, Marketing, SEO, Web, Design, Analytics, Paid, Advertising, Information, Architecture</itunes:keywords>
	<itunes:category text="Technology" />
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
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	<itunes:author>Gaby Abi Aad</itunes:author>
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		<itunes:name>Gaby Abi Aad</itunes:name>
		<itunes:email>support@leanwsiweb.com</itunes:email>
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		<item>
		<title>Why SEO Does Not Get You Business</title>
		<link>http://blog.leanwsiweb.com/2011/10/why-seo-does-not-get-you-business.html</link>
		<comments>http://blog.leanwsiweb.com/2011/10/why-seo-does-not-get-you-business.html#comments</comments>
		<pubDate>Sat, 29 Oct 2011 08:28:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=278</guid>
		<description><![CDATA[An SEO client of mind recently told me &#8220;I got my first inquiry on my website, the SEO is working!&#8221;.  While I was thrilled that his website is starting to generate business for him, I could not help but think that Search Engine Optimization is just a channel to drive qualified traffic to their website. [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>3 Easy Ways to Make Your Website More Interactive</title>
		<link>http://blog.leanwsiweb.com/2011/08/3-easy-ways-to-make-your-website-more-interactive.html</link>
		<comments>http://blog.leanwsiweb.com/2011/08/3-easy-ways-to-make-your-website-more-interactive.html#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:34:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=273</guid>
		<description><![CDATA[You have a website, it&#8217;s been there for a long time, you get visitors but that&#8217;s pretty much it? read on: So many businesses build a website, only to have it sit there like a brochure, it does not seem to do anything for your business&#8230; before we get into a depressing spree, relax, you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1 Simple Idea to Grow Your Email Database</title>
		<link>http://blog.leanwsiweb.com/2011/08/1-simple-idea-to-grow-your-email-database.html</link>
		<comments>http://blog.leanwsiweb.com/2011/08/1-simple-idea-to-grow-your-email-database.html#comments</comments>
		<pubDate>Tue, 16 Aug 2011 20:06:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=269</guid>
		<description><![CDATA[By far email marketing is one of the most effective tools to pass your message across quickly, brilliant way to convert contacts into clients, especially when you have a promotion you want to run.  With the rise of group buying sites like Cobone, GoNabit (now part of livingsocial), dealgobbler or others, more people in the [...]]]></description>
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		<title>DotNetNuke version 6 Released</title>
		<link>http://blog.leanwsiweb.com/2011/08/dotnetnuke-version-6-released.html</link>
		<comments>http://blog.leanwsiweb.com/2011/08/dotnetnuke-version-6-released.html#comments</comments>
		<pubDate>Sun, 07 Aug 2011 08:32:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=257</guid>
		<description><![CDATA[So DotNetNuke Corporation released recently its latest version of its excellent content management system, DotNetNuke 6.  The team at WSI UAE has been playing around with it and here are some of the highlights: The default skin / design is very fresh and web 2.0 Social Media is more prominent Contextual login window e.g. you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Website-as-a-Service: Quick and Affordable</title>
		<link>http://blog.leanwsiweb.com/2011/07/website-as-a-service-quick-and-affordable.html</link>
		<comments>http://blog.leanwsiweb.com/2011/07/website-as-a-service-quick-and-affordable.html#comments</comments>
		<pubDate>Tue, 19 Jul 2011 10:24:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=252</guid>
		<description><![CDATA[If you are a small business looking to get your website up and running quickly and at an affordable price, listen to our audio podcast about the concept of website-as-a-service and a few examples of platforms you could use. &#160;]]></description>
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		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>If you are a small business looking to get your website up and running quickly and at an affordable price, listen to our audio podcast about the concept of website-as-a-service and a few examples of platforms you could use.
&#160;</itunes:subtitle>
		<itunes:summary>If you are a small business looking to get your website up and running quickly and at an affordable price, listen to our audio podcast about the concept of website-as-a-service and a few examples of platforms you could use.
&#160;</itunes:summary>
		<itunes:keywords>Uncategorized</itunes:keywords>
		<itunes:author>Gaby Abi Aad</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<title>Your Website: Open vs Proprietary Platforms</title>
		<link>http://blog.leanwsiweb.com/2011/06/your-website-open-vs-proprietary-platforms.html</link>
		<comments>http://blog.leanwsiweb.com/2011/06/your-website-open-vs-proprietary-platforms.html#comments</comments>
		<pubDate>Sat, 25 Jun 2011 07:24:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=223</guid>
		<description><![CDATA[The debate between using open source vs proprietary Content Management Systems is not a new one. First off I chose to use the word proprietary rather than closed source because of the negative connotation that the word &#8220;closed&#8221; may have. Open Source CMS Open Source CMS&#8217;s or platforms have gained a lot of popularity over [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choose a CMS: 5 Defining Questions</title>
		<link>http://blog.leanwsiweb.com/2011/06/choose-a-cms-5-defining-questions.html</link>
		<comments>http://blog.leanwsiweb.com/2011/06/choose-a-cms-5-defining-questions.html#comments</comments>
		<pubDate>Sat, 18 Jun 2011 07:32:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=221</guid>
		<description><![CDATA[UPDATE: Listen to our Audio Podcast related to this article here The Right Web Platform for Your Business &#8211; Questions To Ask. It&#8217;s been a long time since my last blog post and over the past 5-6 months, it&#8217;s been apparent to me that a lot of the businesses in the UAE completely let the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>UPDATE: Listen to our Audio Podcast related to this article here The Right Web Platform for Your Business &#8211; Questions To Ask.
It&#8217;s been a long time since my last blog post and over the past 5-6 months, it&#8217;s been apparent to me that[...]</itunes:subtitle>
		<itunes:summary>UPDATE: Listen to our Audio Podcast related to this article here The Right Web Platform for Your Business &#8211; Questions To Ask.
It&#8217;s been a long time since my last blog post and over the past 5-6 months, it&#8217;s been apparent to me that a lot of the businesses in the UAE completely let the choice of a web platform to their web design agency.  Though it is only natural to rely on experts for your web content management (WCM) or Content Management System (CMS), businesses must at least challenge the decision of the agency or ask for the reasoning behind such choice.

I stumble upon many clients asking me to quote them a website on WordPress, when I ask them why WordPress, the frequent answer I get is &#8220;well my friend runs a similar business and he has WordPress&#8221;&#8230;
I am all for social proof and recommendations from friends but a website is a long term investment, and unless you want to spend time and effort building a website and dumping it a year later, take the time to understand your web agency&#8217;s choice.
Here are some questions you should ask yourself to help you make a choice for a CMS:
1. Do you have more than 1 person who may need to add or edit content to the website.  If so this means you need to have a CMS that allows for authoring and publishing workflows eg WordPress, Joomla, DotNetNuke, etc
2. Do you foresee your business getting into ecommerce and in need of a shopping cart.  If so then you really want a CMS that can scale as your business grows.  I am certainly no expert in WordPress but I surely would look into a CMS that has good ecommerce extensions eg Joomla+VirtueMart or DNN+Catalook, or any other module for that matter.
3. Are you an enterprise or a large organization that has plenty of Microsoft based systems eg Sharepoint and others.  You may then want to seriously consider a CMS that is Micrososft based, perhaps DotNetNuke in this case would prove a much wiser choice than Joomla.
4. Are you more or less a one person kind of a web department and have not much experience in web technologies, perhaps then a simple and very intuitive platform like WSI eFusion is what you need.
5. Do you expect to have multiple languages in the future? then it&#8217;s important to choose a CMS that can support this feature.  One important note here, the catch is to have your web pages in different languages mirrored in your system, i.e. if your visitor is on the About Us Page in English and wants to go to the Arabic site, your system should take him straight to the About Us page in Arabic.  Not all CMS&#8217;s support this feature.
So to conclude, deciding on which platform best suits your business is a pivotal decision, make sure you understand the choice that your agency is recommending and you&#8217;ll be on your path to having the right platform for you, your business and your customers.
&#160;</itunes:summary>
		<itunes:keywords>Uncategorized</itunes:keywords>
		<itunes:author>Gaby Abi Aad</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>New Business: 7 Website Features You Should Request</title>
		<link>http://blog.leanwsiweb.com/2010/11/new-business-uae-website-features.html</link>
		<comments>http://blog.leanwsiweb.com/2010/11/new-business-uae-website-features.html#comments</comments>
		<pubDate>Mon, 22 Nov 2010 06:39:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Website Tips]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=195</guid>
		<description><![CDATA[If you just set up a business in Dubai or Abu Dhabi, or if you are thinking of having a new website, here are 7 key functionalities you should consider having, and request your web design agency to implement...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Video Marketing is Changing the Way We Find Prospects and Convert Sales</title>
		<link>http://blog.leanwsiweb.com/2010/11/how-video-marketing-is-changing-the-way-we-find-prospects-and-convert-sales.html</link>
		<comments>http://blog.leanwsiweb.com/2010/11/how-video-marketing-is-changing-the-way-we-find-prospects-and-convert-sales.html#comments</comments>
		<pubDate>Sun, 14 Nov 2010 10:16:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Whitepaper]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=190</guid>
		<description><![CDATA[Recent studies show that online video grew 124% in 2009, having over 18.9 billion views. This massive growth is changing the way we think about doing business online and is opening up new opportunities that are helping business drive online lead generation]]></description>
		<wfw:commentRss>http://blog.leanwsiweb.com/2010/11/how-video-marketing-is-changing-the-way-we-find-prospects-and-convert-sales.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Whitepaper: Blogging to Build a Reputation Online</title>
		<link>http://blog.leanwsiweb.com/2010/11/free-whitepaper-blogging-to-build-a-reputation-online.html</link>
		<comments>http://blog.leanwsiweb.com/2010/11/free-whitepaper-blogging-to-build-a-reputation-online.html#comments</comments>
		<pubDate>Mon, 08 Nov 2010 15:04:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Online Credibility]]></category>
		<category><![CDATA[Whitepaper]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online credibility]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://blog.leanwsiweb.com/?p=185</guid>
		<description><![CDATA[Contrary to popular belief, a blog is not really about sharing with the world what you did for lunch.  Looking at our blog, you probably figured it's about sharing knowledge, and experience.  By using a blog, you have the ability to post your thoughts and share what’s important to you, what you know, experiences you’ve had, lessons you learned etc. without having to be an HTML pro.]]></description>
		<wfw:commentRss>http://blog.leanwsiweb.com/2010/11/free-whitepaper-blogging-to-build-a-reputation-online.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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